Telrad Dealers Benefit From New Marketing Resource

Harpenden 5th September 2004

Iridiacom has gone from strength to strength as UK distributor for the Israeli manufactured Telrad Connegy range since it was founded in July 2003 a group of dedicated telecom professionals.  

To further assist their dealer base, Iridiacom have launched a new website containing a portfolio of tools aimed at developing prospects and closing deals.  

Working hand in hand with their dealers, both behind the scenes and on site, Iridiacom are able to differentiate themselves from their contemporaries. From inception they outsourced the marketing function and continue to invest heavily in assisting dealers with their marketing activities and collateral, both on and off-line. On line activities include liveried e-cast campaigns and a content managed web site component which can be incorporated into an existing site so that the latest information is always displayed to the browser. 

“From experience we know that a dealer needs more than just brochures in the post and text on their site” commented Alan Doyle, MD of Iridiacom, “We will provide a whole website if that’s what the dealer needs, or an e-cast campaign, or press releases and case studies to grow their profile and help generate leads. Put simply, we can provide more than just funding.”